5 important considerations when getting a new website designed

Creating a new website for your business can be exciting, but it is easy to get carried away thinking about every small design detail. There are some basic considerations you need to think carefully about before you brief the designer on what it is you want.

We've explained some of these important considerations below and we hope they’ll help you get the ball rolling on the perfect new design for your company's website.

1. What's reason behind the website?

This might seem obvious, but it is the core consideration for any company’s website and it’s important to portray this purpose clearly to all your website’s visitors. Do you want to get more business through the website? Are you trying to relay important information? Or are you simply trying to entertain an audience? Once you have clearly outlined the needs of your website, you will be able to clearly consider its new and effective design.

2. How do you plan on communicating with your audience?

For nearly all websites, it is vital the content on the page isn’t too cluttered and is easy to read. Remember, online visitors have short attention spans, so you need to quickly grab their attention with a great headline, or use bullet points so they can easily take in the message you are trying to get across.

3. What images will you use?

Images can be a great tool in grabbing your website visitors’ attention. It is important to use clear and high quality images that look professional. If you don’t have any on file, consider purchasing them from stock image sites, as they will really improve the look of your site and make it much more professional than amateur photography would.

4. Will your website be mobile friendly?

These days, most people look at web pages through a variety of devices, from computer screens to mobile phones. If your website is not compatible for mobile with a responsive layout (meaning it automatically changes its size, depending on the screen) then you will miss out on a huge audience. Ensure the website design you choose for your new website is mobile friendly from the start.

5. Is your font easy to read?

It might be tempting to choose a fancy font for your new website but it most cases, the simpler, the better. You want your customers to be able to easily read what you publish on your new site, after all!

We hope these tips will help you to get your new website’s web design in Canberra off the ground.