Why your website needs to be updated
Regardless of what type of business you operate, every business owner needs a website. Unfortunately, too many business owners neglect their website, leaving it to become outdated. If this is the case for your website, act now to get it back on the first page of the search engines.
The internet is full of limitless possibilities to grow your business online. Lacking a quality website reflects poorly on the attitude of a business owner, leaving opportunities to generate new leads non-existent. There are many reasons why people neglect to update their website, but why you should update it far outweighs those excuses.
Boost rankings
A new and updated website allows for fresh content to be published. SEO is a must for any website, which is why it is important to start updating your content right away. A user-friendly design combined with updated web content will dramatically boost your search engine rankings. If your website is not on the first page of Google, update it now.
Visually appealing
Let’s be honest, websites that haven’t been updated not only look outdated - they are prehistoric. As well as that, they don’t respond too well to mobile devices. This makes it hard for people to access your site on a phone or tablet. Updating your website not only allows easier user engagement; they are more likely to respond to a call to action. Content management systems such as WordPress and Joomla allow anyone to build a custom site easily. If you are time poor, have your website designed and built by a professional.
Increased security
There are many stories of people having their website hacked and having important information stolen. Fortunately, as technology changes and updates are made, new websites are safeguarded from possible hacking. Older websites are not immune to hackers. In fact, most websites that do get hacked haven’t been updated in years. Keep your information safe and update your website.
If your business website is not up-to-date, act now. If you are interested in our web services, get in touch with us today. The team at Canberra Web will happily assist you with all your website needs.
