4 tips for improving your Magento online store
Selling online offers low overheads, the convenience of working from wherever you are and the opportunity to work in an exciting, dynamic environment. However, not all online stores are created equal. Here are four tips for making your Magento shop shop work better, whether you're in Canberra or on the other side of the world.
- Optimise files to increase speed
The quickest way to turn off online shoppers is a lack of speed. Your entire site should take no longer than a few seconds to appear. To make your Magento store work faster, optimise all files. Images, for example, take up a lot of space, so it's important to compress them - before uploading them or by using an extension, such as TinyPNG. In addition, you can cut back on HTTP requests by merging your CSS and JavaScript files via Magento's inbuilt tool. - Always run the latest version
It's easy to get lazy about updates. But it's a big mistake. Keep an eye on your inbox, where notifications for updates appear regularly. Then, when a new version of Magento becomes available, don't delay in downloading it. That way, you'll get to take advantage of the latest advancements in performance. Remember that if you're using any custom extensions or particular themes that you want to keep, you'll need to shift them over from the old version. - Make sure check out is easy and offers many payment options
You don't want to lose a customer, simply because he/she can't find the way to check out or has an incompatible credit card. Make sure your check out is easy to find and easy to use. Offer a variety of payment avenues, including Paypal, a range of credit cards and international options. - Get the help of an expert
Building your own Magento store might seem appealing and affordable, but, to maximise long-term success, it's important to enlist the help of an expert. Even if you think you've read everything there is to know, you won't be able to compete with someone who spends all day, every day on web design in Canberra. Plus, you'll have someone to call on in the case of an emergency.
Contact Canberra Web today if you want to find out more about improving your Magento store.
