Choosing the right e-commerce platform when setting up your online store can often be overwhelming, as there are so many different alternatives available. If you are uncertain which platform to choose, Magento is generally a smart, all-round choice. Currently ranked as the number one e-commerce platform globally (https://magento.com/), Magento offers has a large number of key benefits which are the basis of its international success. We've highlighted five key benefits of using Magento for your e-commerce store below:

Magento was built for online retailing

Because Magento has been purpose-built for online retailing, it is specifically designed for listing and selling products. This means the CMS offers a range of tools to manage product listings such as stock, availability, specials, product categories and shipping costs.

User-friendly dashboard

Magento's dashboard has been designed to be user-friendly and to ensure it's a simple and easy process for sellers to be able to track their sales. With advanced data visualisation tools, sellers on Magento are able to identify how they can increase the performance of their online store, as well as the products which could be marketed to the digital audience more effectively.

Single dashboard for multiple online stores

As Magento has the functionality for sellers to be able to manage several stores from the same dashboard, it is more efficient than many other types of CMS. It also means that administrative and hosting expenses are reduced, so it's very cost-effective.

External system connectivity

With the convenience of having external system connectivity with many payment gateways, such as PayPal and AfterPay, Magento offers the functionality for many payment options to be added to online stores built on their platform.

Shipping

Magento allows sellers to be able to manage shipping online and offers a range of options, including flat rate, table based and even free shipping.

If you'd like to find out more about Magento or you're interested in having an online store built using this platform, contact Canberra Web today. Experts in Canberra web design, we specialise in Magento e-commerce sites for all types of online retail applications.