It may be an overused idiom, but an image can tell a story more effectively than a description. Images in web design can take the form of photographs, GIFs, infographics, cartoons, videos and other visuals. They add colour and bring life to the website.

Intelligently used graphics can bring customers closer to your business and increase website conversion.

It’s all about them

The customer is really not interested in your business. They are interested in what your product or service can do for them. Your website must be able to show them that you can give them what they need.

If you were selling apparel online, an image of a model wearing the dress is more appealing than just a picture of the dress. If your website was designed by a specialist in graphic design they may even include dynamic image technology to spin the image 360 degrees.

Real people are shopping on your website

Everyone who browses online will have encountered the ‘I’m not a robot’ captcha clicker. We dutifully click on the app to confirm we are human.

If humans are browsing your website, your web design must also appeal to their human feelings and emotions.

Using images of real people helps. So, if you were a commercial cleaning company you will want an image of your very smiley cleaning team to be incorporated with all those photographs of your superior air extractors, hoses, pumps, and vans.

Stop that bad habit of using bad stock images

We are not in the 90s when ‘cheesy is cool’. This is the social media century where even selfies are airbrushed and filtered to death.

Stock images are impossible to avoid. Instead of trying to download poor quality images that don't represent your business - from the internet - try investing in the services of a professional web design company.

Investment = conversion

A website must not only look good. It must read well and work well.

Forget about doing it yourself on one of those free 'design your own website' platforms. They may be adequate but are full of limitations. Instead, invest in the best professional web design Canberra has to offer and contact us today. The power of images to convert customers is best left in the hands of the experts.