Whether you already have a website or you’re in the process of creating a new website design, avoiding making some common mistakes is crucial. Here’s a list of six common mistakes that many websites make.
1. Not planning your website
It may sound obvious, but many people don’t spend enough time planning their website; what should it look like, who is the target market, how will the website be launched and promoted, and how does the website evolve over time?
2. Longer isn’t always better
Don’t assume that the text on the pages of your website needs to be long to be effective. A long page with a lot of text can require too much concentration from a reader, and you simply won’t be able to hold their attention.
3. Not standing out from your competitors
If you’re promoting a product or service and that’s all your website focuses on, you won’t stand out from your competitors. It’s vital that your website contains something unique; put your personality into your website.
4. What do you want users to do?
It’s crucial that your website contains a clear call to action. It’s not just enough that a reader has found your website, you need to guide them in the direction of what you want them to do next; do you want them to call you, contact you for a brochure?
5. Not configuring your website for all devices
In a time when many people are permanently glued to their smartphones or tablets, it’s critical to make sure that your website is compatible with all devices; desktops, tablets, and smartphones.
6. Forgetting that SEO is king
Your website can look amazing, but if you haven’t allowed for SEO in your design, your website can become lost in the thousands of others just like yours on the internet. If you’re not an expert in SEO, leave it to a professional to help make sure your website is discoverable.
These common mistakes can be avoided by simply contacting an expert in web design that Canberra businesses can rely on.
Canberra Web is your local, specialised team of web designers who design, build and maintain premium quality websites. Their friendly, efficient staff will provide you with the highest level of service, with regular after-sales maintenance, and all at an affordable price. What more could you ask for?
