Once you have built and designed a beautiful website for your business, you can sit back and relax, right? Wrong.

In order to drive the kind of traffic and revenue your business needs, you will need to conduct regular maintenance checks on your website. Indeed, the digital world is not static, and altering your site to keep up with the latest trends and purge any outdated content is an essential element of any good digital marketing strategy. If you need any more convincing, here are a few reasons why website maintenance is important:

It encourages customers to make return visits

Regularly updating certain areas of your website such as a blog page or special offer section will keep customers coming back for more, and will help you to establish a loyal base. What’s more, updated site pages will provide you with fresh content to post across your social media channels. This is a great way to attract potential new clients.

It can boost your SEO efforts

Search engine optimisation (SEO) can be tricky. However, one of the best and most simple ways to push your website up the rankings is to update it on a regular basis, as search engine algorithms love new content. New blog posts and articles also give you the opportunity to include some specially-selected keywords to ensure that potential customers are able to reach your site.

It can help keep your website secure

Any business using a content management system or web-based software must ensure that it is regularly updated with the latest bug fixes and security patches. Indeed, it is common for hackers to break into the sites of vulnerable companies and upload malware in order to exploit their unsuspecting victims.

Outdated software represents an easy target for hackers, so it is important not to fall behind on upgrading your security software. As well as putting customers at risk, failure to stay secure can prompt Google to delist your site until you address the problem.

Get in touch with Canberra Web for all your website needs

Whatever sector your company operates within, keeping your website up-to-date is a vital part of attracting new customers and retaining existing ones. If you need help with web design Canberra wide, as well as hosting and maintenance, don’t hesitate to give Canberra Web a call today.