Today, you can create a landing page in minutes. Unfortunately, speed alone isn't enough. Though necessary, on its own it can't drive conversion. In this post, we will share the five fundamentals of a landing page to serve that can help you drive your Google AdWords campaign further.

1. The target audience

Your landing page is a communication piece. Hence, it has to speak to the right target audience to convince and convert. Without a laser focus, it may speak to everyone but is listened to by no one. Nothing can be more frustrating than to have clicks or impressions but zero inquiry. Be clear of the target audience when you conceptualise your landing page.

2. K.I.S.S

In other words, keep it simple and succinct! Every content and visual must guide the target audience towards the call-to-action you want them to take. Clutter is an effective landing page's greatest enemy. It distracts and confuses the reader. A landing page should excite and interest them.

3. Use visuals to maximise the impact

A picture paints a thousand words. Humans are visual creatures. We are drawn to them. Visuals trigger interest to read or learn more. It also facilitates memorability. Finally, visuals enhance the aesthetic appeal of the landing page. In IoT, the average consumer is bombarded by thousands of landing pages. What will make yours stand out?

4. Testimonials sell

Today, people tend to believe the reviews and recommendations of others more than claims made by brands in their ads. The connected consumer has a multitude of sources to learn of a brand's or product's effectiveness. In the digital age, word-of-mouth marketing has grown more powerful than ever. Use it to your advantage in creating a growth-centric landing page.

5. Clarity

Keep your copy succinct, not just short. Make sure it is digestible and easily understood. Fortunately, there are many tools to help you achieve this. They can help you proofread, edit and even make suggestions.

Your landing page is the gateway to your target audience. Ensuring it is optimised to this end is critical. Speak to us to learn how you can achieve this.

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