We are so spoilt with data and information on our online, social media and digital marketing campaigns that it is hard to compare it to the way we used to measure marketing through letterbox drops or magazine ads. However, the amount of information you will receive on your Google Adwords campaign can be overwhelming. That is why it is important to work with a Canberra digital marketing agency to help you review and implement this data and identify the best ways to respond.
Keywords
Your Google Adwords analytics will give you a lot of information on your keywords. You will be able to work with your digital marketing agency to tweak, change and experiment based on the popularity of keywords, and even what your competitors are doing. You will also see a range of keywords people are searching with when identifying your brand and industry. This could help you target keywords you hadn’t previously thought of. It can even help you identify new business avenues which searchers are identifying with your industry and are looking for in your business.
Customers
You will also be able to mine valuable information about your customers and potential customers from their AdWords behaviour. You will understand the demographics of your customers as well as how and when they are searching for your product or service. This can help you target and adjust your AdWords as well as your business offerings and operations. For example, are a lot of customers searching for you after hours and so you could benefit from having an online store to capture passive income?
Fluidity
If you think about the way you used technology 10, 5 or even 2 years ago, it will be vastly different to the way you operate today. In business, you have to reflect that same fluidity in your digital marketing. With information from Google Adwords, you can make changes quickly and easily to the way you reach and communicate with your customers. For example, you can change your brand message and your business’ identity for targeted ads and experiment with unique campaigns that reflect the way your customers are using technology today, tomorrow and into the future.
