As much as you can put everything on your website, with efficient web design Canberra businesses notice a huge difference in sales. Here are five things to remove from your website to boost conversion rates.

1. Dates on your blog

Most how-to articles are evergreen and will still be useful to your audiences in a month or year to come. Adding a date to a post can make it look old and outdated, even if it is still relevant. Consider removing the date and ensure that it does not appear in the URL either, and your blogs will remain timeless.

2. Vague headlines

Homepage headlines that fail to say what the business does are vague. Most websites place the ‘what we do’ information in smaller text below the headline. Remember, when visitors land in your website, they want to know if they are in the right place. Therefore, remove the headline about value or quality and explicitly state the main business category.

3. Long paragraphs

While some visitors read thoroughly, all visitors scan through websites. Short paragraphs make scanning easier and can keep your visitors in your website longer to boost conversion rates. Make sure that your content is between three to four lines long and incorporates formatting aspects like bold text and bullets.

4. Greedy forms

Avoid asking visitors for more information than they feel is necessary. For instance, asking 20 questions to subscribe to a newsletter can mean a lower conversion rate. You should ask for the minimum information needed to respond to the lead like basic contact information. Additional questions can be asked during the follow-up email or call.

5. Social media icons in the header

Social media traffic is great but can fail to help you meet your goals. Visitors need to first understand what your business is all about before they follow you on social media. Otherwise, they may get distracted by other videos and trending topics on social media. Consider removing the social media icons in the website’s header and place it in the footer instead.

Canberra Web has a team of experts that builds and maintains quality websites. We not only make your website search engine optimised, but we also ensure that it meets your requirements. Call us today for the best SEO, web design, web hosting, content creation and graphic design Canberra has to offer.

The importance of brand

Think of Nike. What popped into your head? It was the tick, wasn't it. Think of McDonald's? A big M. Shell petrol? That big, bold, red and yellow logo.

There is a reason that these brands are some of the most popular in Australia, and it's not because their product is necessarily best in market. In a global economy, flooded with hundreds and thousands of companies vying to sell you their version of the same product, branding is the difference in ensuring yours will succeed.

Although business ideas often start with a product, it is the branding that takes it to the next level. Having a logo that is unique, relatable and instantly recognisable is a good way to start. Not only that, but a logo puts a face on your company to show the world, and should be reflective of the type of business you run, and the product and services you provide. That's where different colours, shapes, graphics and even company mottos that are tailored to your industry come in.

Logos go everywhere - it's not just what's on display at your shopfront, but what's on your business cards, brochures, website, letterheads and e-mail signatures, not to mention print and television advertising, so it's important to get it right from the start.

When it comes to designing a logo, you should know what you want that image to represent. Graphic designers can help you realise your vision, but they can't tell you what your brand should represent, whether it be fun, new and quirky, or classic, old and dependable. Take the time to think these things through and check out your competitors' logos before taking the next step and putting together a great design to become the face of your brand.

Before you get in touch with our graphic design team at Canberra Web, ask yourself these three things:

1. Who is my target audience?
2. What are 3 words that best describe what I want my brand to reflect?
3. What vision am I selling?

Now contact us today for your personalised graphic design in Canberra and we will help you figure out the rest.

Canberra Graphic Designers

Looking for a premium logo or 3D graphic designer Canberra?

If you're after some Custom Canberra graphic design work for a business, entity, or personal venture, Canberra Web can assist you with colourful and well thought through graphic design works that uses practical and advanced techniques which will assist you in getting ahead of the competition.

Our digital graphic designer Isacc, is a master for taking an established graphic or concept and transforming it into a contemporary piece or idea you will be happy to brand your business with on your next promotion, advertisement, or image update. We consider him to be well above average for creating works that are succinct, fashionable, creative and project the correct message you are attempting to convey to your audience without the worry of an iconographic disaster.

Using the latest in vector graphic software Canberra web can create beautiful illustrations, 3D art, sketches, typography and logos which will undoubtedly stand out in any field and set you apart from the competition.

With over 600 business affiliations and a large proportion of those using Canberra web for advertising design work, Canberra web is quickly becoming the bench mark for graphic design Canberra recognises.

We currently have examples of our works on busses, on web sites, pamphlets, billboards and several other areas including government and scholastic institutions in multiple media formats.

Graphic design Canberra will love needs to be well thought through from initial concept through to the final stages of printing for certain colour and shading applications. As Canberra web deals with each and every step, and has a dedicated website building branch also, we have acquired a level of understanding for the process seldom seen by our competition in the way colours, messages and shapes will print and how small variances in image colour or particular shading is perceived by our local business scape.

If you are after environmental graphics, exhibition catalogues, business cards, museum displays, posters or any other form of printed or editorial media Canberra web can help.

You will only need to peruse our web building portfolio to attain an understanding of how detailed we can be and how effective we are at communicating your message in a custom Canberra graphic design.

Canberra web is a one stop shop for all Canberra graphic design works.

To contact us or to arrange a meeting to discuss what we can do for your next project contact us on (02) 6223 2222 and please feel free to peruse our site for examples on our Canberra website Portfolio.

Our address is: 5/47-49 Vicars St, Mitchell ACT 2911

As a business owner in this digital age, you know that a high-quality website that runs quickly and displays well on the most commonly used browsers is an absolute must. You probably also already know that you’re not going to get this if you use a free online website builder. When it comes to quality website design, you definitely get what you pay for. But a website isn’t the only thing your business needs.

Your website needs exceptional graphics and high-quality, accurate content that is optimised for search engines (referred to as Search Engine Optimisation or SEO). If you want a good reach (and who doesn’t?), you’ll also need social media marketing. For those of you trading online, a reliable and robust e-commerce system is a must and for those of you with a physical presence, you’ll benefit from print marketing in addition to your online presence. You might even be in the market for some app development.

I can hear you thinking that sourcing a specialist for each of these discrete services is a daunting task. You’re probably already feeling overwhelmed by the thought of having to find the time to hunt down providers that will not only do a good job but will also work seamlessly with each other to ensure a consistent brand for your business. Well, stop right there! You don’t need to spend days or weeks researching the best providers. Here at Canberra Web, we provide every one of those services and more.

Our specialists not only excel at providing quality products in each of the above service areas, they also work together seamlessly as a team to ensure a hassle-free experience. No matter where you’re located we can service this wide range of needs remotely but for those of you in the Canberra area, you can talk to our staff in person for that extra, personal touch.

So if you need services that cover one or more of web design, web hosting, app development, graphic design, digital marketing, and print, and most especially if you’re looking for a provider in Canberra, then look no further than Canberra Web. Call us today or come in for a visit - you’ll be so happy you did.

Look at a business and what's the first thing you see?

A logo. The logos of the best brands are memorable and explain at a glance what the business is. Wouldn't you like your new web page to have that kind of instant connection with your customers?

There's a lot to consider with graphic design for a webpage you've probably never thought about but our professional graphic designers can walk you through creating branding for your new website. So when you're looking for the kind of web design Canberra needs, you'll want someone who can help with graphic design.

Consider the following webpages and their branding, and think about how a professional graphical designer could help you achieve the same iconic, instantly understood and recognisable branding.

What about something as simple as the shape of a logo, like an apple. A circle with a bite out of it and a leaf on top. Instantly recognisable branding from the shape alone, no text required, no matter the colour.

What about colour?

Everyone knows Facebook is blue. From the logo to the thumbs up on the "Like" button, in social media blue means Facebook. An entire colour, all to itself in a business space. That's the power of good graphic design.

A simple line can sell an entire brand. Consider the arrow that goes from A to Z in the Amazon.com logo. What does that tell you at a glance? That they have everything from A to Z. A store that sells everything.

A good graphic will speak, almost literally, with the right typography. But typography is literally what your business is saying, it is how your business speaks its own name.

Trying to fit all of that one logo can get cramped. There is so much our professional graphic designer can do for your web design. They know what to leave in, and what to take away, and how to let it breathe.

Canberra Web are the digital marketers Canberra trusts, from our experience web hosting Canberra locals to search engine optimisation, we are the web design Canberra needs to make the most of your web presence.

Graphic design has become a staple of website development and production. Graphic designers create and digitise your logo and name to become an instantly recognisable image that makes customers both think of and become attracted to your business.

With literally thousands of other businesses who are all online in Canberra alone, a company brand that stands out from the rest and gets attention is paramount. Because even if you have a beautiful and up-to-date website, it's the image of your logo they will often see first.

So let's go through the main reasons why choosing a professional graphic design company in Canberra is important:

Branding

Your brand's voice, values and reputation will spring to mind when people see your name and logo. Think of McDonald's, Apple, Coca-Cola to name just a few. You can instantly recognise their names and logos in your head as you read this.

An uninteresting or poor quality image shouldn't be the first thing people think of when they see your company name. Your name and logo won't only be on your website but will probably be printed on work shirts and hats, cars, and on the outside of your premises as your business expands. Whether you're in need of re-branding to reflect a change of direction, or you feel it's about time you developed a solid brand identity for your business, sitting down with a professional graphic designer lets you discuss your ideas and the values you want to communicate. They can also provide updates on how your name and logo are available to make changes whenever you need them.

Focal points

What is a focal point? It's the first detail or thing you look at when observing a painting or landscape etc. It's the thing that grabs your attention immediately. Artists use focal points often and graphic designers are in that category of artists too.

Graphic designers not only make sure there's something to look at when you see your new name and logo for the first time but also make sure that your company name and logo are the focal point of any website or item they're featured on.

Professional image

Having your company and brand come across as genuine and reputable can be hard, especially with so many bases that need covering. Along with a professional website and up-to-date maintenance, having your branding worked on by a professional graphic designer is the last step in creating an all-encompassing brand identity that knits coherently together, both online and offline.

So contact Canberra Web today to talk face to face with a professional team of graphic design Canberra experts to help you create and manage your website today.