As much as you can put everything on your website, with efficient web design Canberra businesses notice a huge difference in sales. Here are five things to remove from your website to boost conversion rates.

1. Dates on your blog

Most how-to articles are evergreen and will still be useful to your audiences in a month or year to come. Adding a date to a post can make it look old and outdated, even if it is still relevant. Consider removing the date and ensure that it does not appear in the URL either, and your blogs will remain timeless.

2. Vague headlines

Homepage headlines that fail to say what the business does are vague. Most websites place the ‘what we do’ information in smaller text below the headline. Remember, when visitors land in your website, they want to know if they are in the right place. Therefore, remove the headline about value or quality and explicitly state the main business category.

3. Long paragraphs

While some visitors read thoroughly, all visitors scan through websites. Short paragraphs make scanning easier and can keep your visitors in your website longer to boost conversion rates. Make sure that your content is between three to four lines long and incorporates formatting aspects like bold text and bullets.

4. Greedy forms

Avoid asking visitors for more information than they feel is necessary. For instance, asking 20 questions to subscribe to a newsletter can mean a lower conversion rate. You should ask for the minimum information needed to respond to the lead like basic contact information. Additional questions can be asked during the follow-up email or call.

5. Social media icons in the header

Social media traffic is great but can fail to help you meet your goals. Visitors need to first understand what your business is all about before they follow you on social media. Otherwise, they may get distracted by other videos and trending topics on social media. Consider removing the social media icons in the website’s header and place it in the footer instead.

Canberra Web has a team of experts that builds and maintains quality websites. We not only make your website search engine optimised, but we also ensure that it meets your requirements. Call us today for the best SEO, web design, web hosting, content creation and graphic design Canberra has to offer.

We're Canberra's digital marketing specialists

Struggling to be found online? Want to build brand awareness and increase conversions with the products or services you sell? Digital marketing is the answer!

At CanberraWeb, we are the digital marketing specialists and have the expertise to make your business stand out from your competitors in a crowded online market.

Be found by the right audience

Our consultants will meet with you face-to-face to assess your digital marketing needs, based on your budget and goals, then develop a digital marketing strategy and campaign to help you reach your target audience.

Turn traffic into revenue

While you might have the latest and greatest products available, which should make your company sought after in your industry, unless the right online traffic is directed to your sales platform, your revenue won't increase. Which is where we come in. We use search engine optimisation (SEO) and paid search engine marketing campaigns to boost your online ranking so your target market will find you, converting traffic into dollars!

How we market your business online:

• SEO
  
  By incorporating specialised SEO techniques in your website, social media and other platforms, we will help your company be found by Google and other search engines for the products or services you sell.
  
  
• Google AdWords campaign management
  
  Otherwise known as pay-per-click (PPC) advertising, Google will place your ad where your target market can see it, and you only pay when your ad gets selected. We will set up your Google AdWords campaign and tailor your advertising spend based on results. You also have control over when you start and end your campaign, so you're not locked in permanently.
  
  
• Social media management and campaigns
  
  Social media is a fantastic way to reach and connect with a vast online audience. We can manage all of your social media platforms including: Facebook, LinkedIn, Instagram and Twitter, as well as create paid campaigns that will effectively reach your target market.
  
  
• Email marketing campaigns
  
  Email marketing campaigns are an essential marketing tool to target your client database with sales offers, news or information. We can set up and create email marketing campaigns to help you increase revenue or engage your clients more effectively.

Let our team of digital marketing specialists in Canberra help you increase your online business today! We will customise our services to more efficiently meet your digital marketing needs. Call our professional team to arrange a consultation and start reaping the financial rewards!

Having a customised Twitter landing page can provide yet another channel for your business or organisation. As well as having your website which may already be increasing revenue, through using the social networking tool Twitter, you can inform a particular demographic or group of existing customers about your brand on the go, at the drop of a hat!

The potential to reach a wider customer base through Twitter enables you to:

• Promote New Products & Services
• Announce Special Offers Exclusive to Twitter Users
• Use Your Unique Twitter Page to Generate Leads and Increase Email Lists
• Notify Users of Special Events
• Improve Your Relationship with Your Customers 

.....In Real Time!

Canberra Web can set up your personal Twitter page for you including customised graphics that show continuity with your business or organisations official website! Contact Us for a quote!

Whilst a beautiful and intuitive website represents a great asset for any business, it will be worthless unless web users are able to find it. Newly created websites are very unlikely to show up in search results thanks to the sheer number of established sites they are competing against. In this way, it is imperative that businesses start promoting new sites as soon as they are built.

Social media is a great way to promote a new site thanks to its widespread use and low cost. If you’re new to the world of social media promotion, here are a few tips to help your website attract the attention it deserves:

1. Establish a social media presence

If your business is new to social media, you will need to start building an online presence before promoting your new site. Firstly, consider which platforms will work for the company. B2B companies, for example, may not work particularly well on Instagram, whilst B2C operations may not suit LinkedIn. Twitter and Facebook, however, are pretty essential for all businesses.

Once you have created your profiles, you should fill out relevant information about your company and start building a network of followers. You can do this by inviting friends, employees and regular customers to like your page, as well as posting engaging and relevant links to attract prospective customers.

2. Make the most of hashtags

Keeping track of trending hashtags is a great way to attract new customers to your brand. If your website features a recent blog post about a trending topic, for example, try posting a tweet featuring the relevant hashtag and a link to the post. If the topic is popular enough, thousands of people could potentially engage with your post and be tempted to visit your website.

3. Post teasers

Before your site has even gone live, it may be worth posting teasers across social media. Indeed, posting relevant and engaging branded imagery on platforms such as Twitter and Facebook can help generate a buzz around your new website.

4. Invest in a social media ad

Investing in a social media ad is a great way to reach target demographics quickly and easily. What’s more, it does not have to be expensive as you can set budget restrictions for each advert.

If you're interested in website design or digital marketing in Canberra, get in touch with us today.

What you need to know about your online store

Too many businesses today think that going online will net them instant profits. Platforms like Opencart,  Woo Commerce, Magento, and others make it easy for any business to sell online.

There are many factors businesses need to consider before they jump on the online store bandwagon.

1. Planning
   
   More often than not, businesses make the mistake that as long as they are Wi-Fi enabled, they can immediately open their online store. Most do not sit down to plan or to understand how the digital environment operates. Ensure you do this by consulting with an online shop builder beforehand.
   
   
2. SEO
   
   SEO (Search Engine Optimisation) or how much Google prioritises your website in its search results is important if you want your online store to succeed. If people can't see your store when they are searching they are not likely to buy from you.
   
   SEO is achieved through content, page titles, keywords, tags and links.
   
   
3. Platform
   
   Picking the right platform for your online store is another consideration. With so many free platforms in the Cloud today, how do you know which will give you the maximum result for minimum effort and cost?
   
   
4. Cost
   
   Do you know your cost? Hosting platforms may appear free but they usually come with a price tag if you want more features. Don’t end up in a situation where you’re slapped with a bill that you did not budget for.
   
   
5. Backend operations
   
   Backend operations are just as important as front-end sales. Your online store must be able to carry out all the activities involved in completing a purchase from order confirmation to payment, to delivery.
   
   
6. Social media
   
   Social media platforms are good supplementary selling tools. Have you decided how and what content you want to incorporate into your company’s social networking sites?
   
   
7. In-house or outsourced?
   
   Do you want a store customed designed for your business or are you happy with a shopping cart style site? Both have cost implications.

An online store can increase reach and improve sales but building one may involve quite a lot of work. Simply putting a store online will not guarantee you that people will flock to your site to buy from you. An effective online store requires careful planning and strategic choices.

For more information on how Canberra Web can help your business design a winning online store strategy, contact us today.

For a growing portion of generation x and younger consumers, their buying is not just influenced by real-life friends and family but their favourite social media personalities. Many people with strong social media presences want to make the most of the work they have put into building their social media profile.

Here are some steps to follow.

Think about how you are likely to make money

Depending on the type of social media presence you have the best ways to make money can be by advertising certain products (i.e. doing guest posts or reviews), by selling your own products or by referring your fans or followers to other products (where you get a commission for each sign up). People who have a fashion blog or popular YouTube channel may do well from selling personalised products, where a business, gaming or marketing guru may find their followers are better suited to niche referrals. It is a great idea to think about what it is that viewers get from your profile; is it useful advice, a sense of community or just the entertainment factor from seeing you use your own specific style of address or catchphrases? Knowing your unique selling point can help to guide your plans for monetisation.

Look at how other successful personalities in your field have monetised their social media to get an idea of what the popular ideas are, and which channels may be available (or alternately oversaturated).

Build a personal website

In addition to your social media it is important to have a personal website that introduces you as a personality. Make sure to give visitors a glimpse of your voice as an influencer as well as a snapshot of all of the channels that you are on, as some people may only know you from one site and not realise that you are also active on other sites. Provide an easy contact form so that any companies that see a potential for you to work together can easily get in contact with you.

If you want are a social media guru in need of a great website, you should contact a local web developer who can design a site that captures the essence of you. For Canberra locals, the team at Canberra Web can help you with designing a great personal webpage and web hosting in Canberra, as well as helping to optimise your search engine position.

Using social media to market your business

Social media has grown to become the top marketing tool for many companies. Being able to access such a vast audience of consumers, without a large marketing budget, makes it an efficient and cost-effective marketing form. Our social media marketing specialists at CanberraWeb can implement paid and organic social media marketing campaigns, which offer dramatic results in consumer engagement, brand awareness and conversions in a short period of time. For the best results it's important to have a social media strategy and goals established, which form the foundation of your social media marketing campaign.

Why it's important to hire social media marketing professionals

To use social media marketing effectively to grow your online business, it's vital to target both current customers and new customers. By developing a campaign that communicates your brand and business, while entertaining and engaging your target audience, you will build trust, which over time results in conversions. If your social media isn't handled professionally, it can damage your brand, resulting in loss of business.

What is involved in social media marketing?

Social media marketing involves engaging and sharing information with friends, family and the public through platforms such as Facebook, Twitter, Instagram and LinkedIn. It enables businesses to reach and communicate with a global audience of consumers.

Why is social media marketing so important?

As social media has such a massive following both nationally and globally, marketing through these platforms is often integral to a company's success.

Some of the many reasons investing in social media marketing is essential:

• Increase brand awareness
• Generate new sales and leads
• Grow a loyal community following
• Consumer engagement
• Increase search engine visibility
• Funnel traffic to your website

Social media consulting and campaign strategy

At CanberraWeb we will develop a targeted social media strategy based on your marketing goals.

Our social media specialists in Canberra will help you with:

• Social media marketing messages to communicate with your audience
• Correctly delivering the message to grow and engage your client base
• Identifying the right social media platforms to promote your business
• Getting you maximum exposure with the right audience

Social media management and analytics

After developing your strategy, we will implement your campaign and assess analytics to measure its success, for optimal return on your investment.

Arrange a social media marketing consultationwith CanberraWeb to promote your business, increase conversions and engage your customers today!

The internet economy has revolutionised marketing, opening up exposure to new clients and allowing round the clock business development. Nowhere is this more important than integrating digital marketing techniques across all your digital presences.

Developing multiple exposure options

The more spaces where you have a presence, the more digital exposure you have, and the more potential for generating new business. However, that doesn't mean you should just spam social media accounts across every platform. A few well-developed and maintained profiles that are engaging and clear will work much better than ten poorly executed ones.

The importance of a holistic strategy

Having multiple platforms means you need an overall strategy; they all need to be working towards a common goal. A simple example is using Twitter. Twitter allows you to publish quick, pithy messages for rapid consumption that can capture people's attention. However, there is no point using Twitter without including links or calls to action to your other platforms that have your main means of service delivery (probably your website). Otherwise, there will be no flow on effect to more clients.

For most brands, their overall digital marketing strategy is about developing more client delivery pathways. Understanding how each platform works and how to use them effectively is the key to creating a digital presence that funnels traffic from multiple platforms towards your main hub, which contains the in-depth content that will convert traffic into business.

Website design

Regardless of how good your social media work is, nothing is more important than your website. It acts as the central hub for your brand, responsible for retaining the interest of potential new customers after they have been brought there by other platforms.

Using an expert web design company with proven experience in WordPress design is the only way to guarantee your website is beautifully presented and functional. Consumers are extremely discerning about website quality, and nothing is more off-putting than a poorly designed site. Canberra Web are a local Canberra web design company with expertise and experience in website design and digital marketing strategies to give your business the boost it needs.

Are you still thinking about building a website for your product? Do you think your social media accounts are good enough to establish your identity?

Well, the best solution is to create a website, which would represent your organisation's ideas and values. Think about a situation where your customer asks about your website, and all you have is your overloaded Facebook page. This might sound harmless, but having a website can assure you these three benefits:

1. Freedom of control

Owning a website is like managing an organisation in itself. All your professional achievements, technical information, product-related discussion, answers to the general queries, and other important information will be housed in one location that's under your control. Your social media pages, such as your organisation's Facebook page, on the other hand, will be at the mercy of Facebook algorithms. Your Facebook content would persistently face risks of being hidden or not generating enough traffic. Not to mention that it simply isn't comprehensive enough to communicate your business in detail, or widely accessible to all internet users.

2. Playing smart, not hard

Creating a website is NOT a big deal. Are you aware that WordPress is one of the most user-friendly content management systems, and you can have a domain of your own with no more than AUD $50 per month? We provide you plenty of solutions to assist you in incubating your product's identity through a website, and WordPress design is one of them. Instead of constantly spending on Facebook page promotions, try boosting your site's ranking with SEO content.

3. Time and resource management

Instead of constantly answering the same question posed by different people on your social media, your website can handle your pressures and collate your customer enquiries in one place. Social media channels are "marketing tools", but each query requires a specific response and can be a drain on your resources. On the other hand, your website has the true potential to display your identity to the outside world. You have the magic wand of controlling and managing the content, and by featuring product guides, an FAQs page, and insightful blog content around your product or service, you can ensure it is the go-to hub for everything related to your business or even your wider industry. You can even install a chatbot to answer the bulk of simple queries on your behalf.

Simply said, your website denotes your official presence, and if you don't own one, you might not be highly regarded by your potential customers. Canberra Web offers you solutions and provides you with the best professional support to help you get a professional identity. Give your website a chance to prove its worth! Speak to our WordPress design Canberra team today.

Leverage the power of YouTube to market your business online

Did you know that YouTube reaches more 18 to 49 year olds in the United States than prime time television? Cisco also revealed that 82% of all consumer internet traffic by 2020 will be video. Based on these statistics alone, video is an integral channel for communication with online consumers, both now and in the future. Currently ranking as the second most used search engine, YouTube has over a billion users, which is close to a third of all internet users. When you consider this in terms of global marketing reach, your opportunities are endless!

Importance of video marketing

Why is video such an effective form of marketing? Because it packages information in a format that consumers can digest easily. Video conveys information much faster than words and images alone, so you can attract and hold your audience's attention long enough to sell them the features and benefits of your products and services.

Video marketing increases revenue

An Adelie Studios 2016 study found that businesses using video as part of their marketing strategy grew company revenue 49% faster per year than organisations without video. So incorporating video in your online business marketing is essential to increase revenue, as well as build brand awareness and generate sales leads.

How to define your video marketing goals and strategy

Before you decide to integrate video in your digital marketing campaign you initially need to define your goals - what you want to achieve from your video marketing investment. There are many different goals you can set, such as increase sales conversions, grow your subscribers for future email marketing campaigns or funnel traffic to your company website; it's up to you what goals you determine to be relevant to your business marketing vision. The next step in the process is developing a video marketing strategy and campaign based on the goals you've set.

To capture the attention of your target market, your video campaign needs to be entertaining and interesting, or you will lose your audience very quickly. By investing in the services of a video marketing company, you can have video content created that will engage your audience, so that you can reach your digital marketing goals. Video marketing specialists can also set up your campaign and target the audience demographics you are wanting to reach, as well as assess analytics to tailor your campaign for a higher rate of success.