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Being fenced in by your own website

See the bigger picture, work outside the box.

There was a true story told on TV a while back about a farmer in the Midwest of America. He decided that he needed to build a fenced compound to corral his cattle when necessary. He drove his truck to the chosen spot, and spent the whole day carefully constructing the fence. It only had a small entrance and exit to help deal with the cattle one at a time. At the end of the day, he took a break and examined his superb new fence. That was when he discovered he'd built it around his truck!

You might wonder what this has to do with effective web design for your Canberra area business. The truth is that it proves how difficult it can be to see the bigger picture when working inside a company. If you were to write all your own web content, there is a real danger that it would be at your level of expertise, rather than that of your potential customers. This might be through the inadvertent use of too much jargon - the insider language and verbal shortcuts that every business employs.

It's also possible that, from inside the business, it can be difficult to appreciate the journey a stranger has to make through your website to the point of taking action. Just like driving to a well-known destination, you may end up taking shortcuts that someone new to the area simply wouldn't know about.

The third problem of insider working in web creation is that you can end up telling the world what you think they'd like to know; or worse, what you most want to tell them. You are rightly proud of your products or services. This can make it so easy to forget that new visitors to your website are there for their own needs and wants.

Identifying these people and their key reasons, clearly attracting them through proven SEO techniques, and then providing the content that tells them what they want to know and the action to take means it's vital to have an outsider's eye rather than simply an insider's knowledge.

If you'd like to talk to our helpful and professional team here at Canberra Web about the needs of your business website, please talk to us now on (02) 6223 2222.

Launching Canberra Businesses

Web Design

Essentially the cogs that drive your website, web development deals with how your website works and how your users get things done.

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SEO

Arguably the most vital part of any website, Search Engine Optimisation ensures your website can be found on the search engines.

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Google Ads

Need to give a boost to your organic SEO efforts? SEM, Search Engine Marketing or Google Ads gives your products and services the kick they need.

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Web Hosting

With over 600+ companies hosting with us, we have the hardware and experience to ensure your website is in safe hands.

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Successful Landings

google rating 5 stars

  • Duncans Plumbing

    5star

    "Canberra Web upgraded our website to the latest responsive design and have increased our search rankings to the top of Google.
    Thanks Again for the great work."

    Jason Duncan


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  • Universal Tile Ventilators

    5star

    "The best decision we made was to engage Canberra Web. Canberra Web created exactly what we wanted for our website. They really listened to what we wanted and created an eye catching website which shows who we are and what we do. We had an marked increase in enquiries after updating. Canberra Web are also very knowledgeable with Search Engine Optimisation, rocketing our website to one of the top ranking in our field."

    Kevin Baker


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  • Happy Days Amusements

    5star

    "Our previous website was past its use by date, we needed to update. The way business is today you need to stay ahead of the rest. Canberra Web have certainly built us an excellent website making it very easy for our customers to use our services, getting increased results."

    Michael


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  • Gungahlin Concrete

    5star

    "We needed a website that exhibited our professionalism in the Canberra region, Canberra Web has certainly done that. Thanks for the great job."

    Peter


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  • Jester Coffee

    5star

    "We approached Canberra Web to develop an online shop. This website is working very well for us we would recommend them to anyone."

    Dai


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  • Pevitole Constructions

    5star

    "Dear Canberra Web, Today I had my first enquiry from a customer, that found us via website. Great news and thanks."

    Peter


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