Canberra Web is local business made up of a specialised, young team of Canberra based web designers who build & maintain quality websites. We are also the first certified sustainable web design business in Canberra having just been certified to GreenBizCheck Gold Standard.

A great deal of energy is consumed through using servers and IT equipment. Our business is powered by renewable energy. We conduct our business in a way that minimises the impact on the environment while designing great looking, search engine optimised websites for our clients.

We do this through the following actions:

• 100% renewable energy installed on our rooftop.
• Use efficient lighting such as LED lighting
• Use Energy Star equipment
• Use all non-toxic cleaners
• Use 100% recycled, unbleached paper products and minimise paper use
• Recycle all paper, glass, metal, cardboard and plastics that are accepted
• Compost food in the office
• Don't use water bottles - use filtered water instead
• Print drafts on the back-side of used paper
• Conduct most correspondence via email or phone with minimal driving
• Purchase used equipment, furniture and office supplies whenever possible and donate unused items to charity

Becoming a Sustainable Business is a no-brainer, a win-win situation that saves you money and protects the environment. Customers appreciate our being a Green Business.

Shaun Matthews - Owner, CanberraWeb

Find out more about GreenBizCheck Certification here.

https://www.greenbizcheck.com/csr-certification/

At a recent Bartercard dinner Canberra Web chose to sponsor a very worthwhile cause. The Snowy Hydro SouthCare Aero-Medical Rescue Helicopter.

Snowy Hydro SouthCare began on 1 October 1998, as the primary provider of Aero-Medical and Rescue Helicopter services to people in the ACT and South-eastern NSW. Since that time, the Rescue Helicopter has completed over 6200 missions.

Canberra Web pledged $5000 to help keep the helicopter in the air and saving lives.

Find out more at http://www.snowyhydrosouthcare.com.au/

Are you after a Website Canberra?

Canberra web are the go to guys if you have works to be done or need a new website Canberra.

With many years’ experience managing, building and developing websites Canberra sees as trend setting, Canberra web has become the leader in all service aspects of a website Canberra has come to demand from a website service. We are a well-regarded and recognised developer of premium Canberra websites across Canberra's ever changing digital landscape.

A website Canberra uses must meet specific criteria to be regarded highly in an ever evolving consumer and digital market place when competing with other websites Canberra produces.

A website Canberra regards as up with the times must be Aesthetically pleasing, functional, convey a custom commercial message (or sales pitch), be visible online (searchable) and be of a design which encourages a viewer to explore your business with the end goal to convey your business's services in detail and your points of difference.

Canberra web provides you with an experienced Canberra website service and works quality admired by the competition all at highly competitive rates.

We combine multiple website services to produce a Canberra website tailored to your specific needs and wants from a website. With our expert insight from years of experience we provide you with nurturing guidance regarding what works and does not in an ever evolving “digital stall” market place. Our aim is to make your website Canberra's benchmark for a chosen field online.

We recognise a Canberra website is generally the first point of contact for local industries where a consumer work force is in large proportion affiliated with administration and government duties. We recognise this workforce has easy access to Internet and will research services and potentially your Canberra website when looking for a service during work, lunch or at other key times.

Looking through a Canberra website during lunch or work hours may be frowned upon however it is generally accepted as a norm if a true need arises in the form of a personal service requirement, being local we have all heard the phrase coined "work life balance".

Canberra web makes websites Canberra residents who are considered a busy, time poor workforce will keep coming back to. With this in mind Canberra web ensures your website traffic is provided a premium experience when using your website with key information easily accessible to the viewer and additional points of interest prominently displayed for ease of access.

A website Canberra will look at and act upon, needs to convert a view into a call and this is generally encouraged by calls to action coupled with the look, feel and functionality of the website Canberra is viewing at any one time. Canberra Web tailors these requirements on all of its Canberra websites and produces premium websites Canberra loves.

Of course a Canberra website that doesn’t appear on a search engine may as well not have been built so we aim to rank you as high as possible according to your budget from the outset.

For a website Canberra loves, uses, follows through on and comes back to call Canberra web on (02) 6223 2222 and please feel free to perouse our site for examples of our Canberra website Portfolio.

Our address is: 5/47-49 Vicars St, Mitchell ACT 2911

Being fenced in by your own website

See the bigger picture, work outside the box.

There was a true story told on TV a while back about a farmer in the Midwest of America. He decided that he needed to build a fenced compound to corral his cattle when necessary. He drove his truck to the chosen spot, and spent the whole day carefully constructing the fence. It only had a small entrance and exit to help deal with the cattle one at a time. At the end of the day, he took a break and examined his superb new fence. That was when he discovered he'd built it around his truck!

You might wonder what this has to do with effective web design for your Canberra area business. The truth is that it proves how difficult it can be to see the bigger picture when working inside a company. If you were to write all your own web content, there is a real danger that it would be at your level of expertise, rather than that of your potential customers. This might be through the inadvertent use of too much jargon - the insider language and verbal shortcuts that every business employs.

It's also possible that, from inside the business, it can be difficult to appreciate the journey a stranger has to make through your website to the point of taking action. Just like driving to a well-known destination, you may end up taking shortcuts that someone new to the area simply wouldn't know about.

The third problem of insider working in web creation is that you can end up telling the world what you think they'd like to know; or worse, what you most want to tell them. You are rightly proud of your products or services. This can make it so easy to forget that new visitors to your website are there for their own needs and wants.

Identifying these people and their key reasons, clearly attracting them through proven SEO techniques, and then providing the content that tells them what they want to know and the action to take means it's vital to have an outsider's eye rather than simply an insider's knowledge.

If you'd like to talk to our helpful and professional team here at Canberra Web about the needs of your business website, please talk to us now on (02) 6223 2222.

Trying to remove a bad review of Google?

Unfortunately, not every review is true and some are defamatory! After speaking to Google, they suggested the best thing to do is to reply to reviews and, as they are community based, they don't really matter!

We found this information disturbing and somewhat insulting as we value real feedback so we can continually improve our services and processes. We love to see our success stories broadcasted, as most clients are too busy running their own business to stop and write something nice about yours!

We have received a 1 star review from Gino Martiniello, a business partner of our competitor Chris Powell from Evolver aka Digimonstr. Gino was kind enough to review Chris’s business at the same time of slandering ours.

Gino Martiniello has never been a client of Canberra Web and we have never met, but we have met Chris Powell who came in to offer his experience with Google Maps. We shared Chris Powell's information with a client who paid Chris Powell $350 and received nothing for his money, Chris Powell simply didn't answer his calls, do any work or respond to his emails. We compensated the client for his loss and learnt a valuable lesson!

With little to no online searching experience, an amateur will quickly connect Gino Martiniello and Chris together. They share the same address and amusingly used our printing partner Fast Digital to print their business cards for Digimonstr, another enterprise they are affiliated with.

So our answer to removing bad reviews on Google is to name and shame the individuals because your clients are intelligent; they will investigate you and your competitors comprehensively to make an informed decision on who to spend their hard earned money with.

Just how often do you update your website content? Is it once a month? Once a year? Once in… a blue moon? Whatever your frequency, there’s a reason why websites need not only good design but great content. Aside from increasing your client conversion rate, delighting your audience with your witty words and entertaining your email subscribers with relevant news and blog posts – ensuring you continually update your website content lets Google know that your website is well and truly alive and kicking.

Adding and updating quality, engaging content to your website on a frequent basis means that you utilise more keywords, attract more search engine crawlers, increase your online authority and presence and provide your readers something of value. Google considers many factors when it comes to website ranking, but the freshness of a website is absolutely one of them. While updating your website content does not necessarily skyrocket you to the top of Google's results – it is definitely a practice you should get in the habit of doing if you want your website to be as effective as it can be. Here’s the top benefits of keeping your website content fresh:

1) Fresh content equals higher rankings

Frequently updating your website with new web pages, articles and downloads makes the search engines stop and take notice of your website. Based on the quality of your content, you have the opportunity to achieve higher rankings when the search engines crawl your site more frequently.

2) More quality content equals better, high ranking keywords

Publishing fresh content allows the opportunity to publish newer, high ranking keywords that will help your site rank higher in Google. Optimising your articles with the most relevant keywords also drives your traffic and attracts more visitors to your site when they search for services using the selected keyword. Use meta-tags, titles and descriptions, and include your keywords to optimise your content, but don’t forget to write the article naturally and not stuff keywords if you want to rank favourably.

3) Increase your authority

The more valuable and authoritative content you can publish on your website, the more valuable and recognised your business becomes in the eyes of the beholder. When people search for your services, you have a better chance to be viewed as a reliable and trusted expert in your specific niche. When you constantly produce quality content, your customers will become loyal followers – which is ultimately what a business should always strive to achieve.

Three great reasons to keep your content fresh!

You can have a website with a great design, but without great content it can become an epic fail. By combining design with quality content, you provide your website with the best possible chance of rising through the ranks and becoming noticed by potential customers.

Don’t get lost in the crowd. For more information on what fresh content can do for your WordPress design Canberra, give the expert team at Canberra Web a contact today.